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Balancing Art and Information: The “Intent of Visual Content" with Telecine and Render Impact

Experts Explore Balancing Art and Information at DSE Show


Montreal, QC – November 6, 2023 –Two digital signage industry experts, Jake Berg of Render Impact and Justin

Lachovsky of Telecine Multimedia, are set to explore the critical theme of balancing art and information to create powerful visual experiences during an insightful session at the DSE show in Las Vegas. The session, titled "What is the Intent of Your Content, Balancing Art and Information to Deliver Powerful Visual Experiences" promises to be a must-attend event for all those seeking to maximize the impact of their visual content.

“The ability to create visually captivating content is more important than ever. Visual content has the power to convey complex messages, evoke emotions, and drive engagement, making it a pivotal aspect of any modern communication strategy. However, finding the equilibrium between artistic expression and the effective delivery of information is no small feat,” says Justin Lachovsky, Director of Sales, and Marketing for Telecine.

"I’m thrilled to share some insight on how we go about creating “Wow” factor digital display experiences. Having a clear content strategy for your brand is key to captivating, educating, and delighting audiences. However, to harness this power, intent is crucial. There is an “art” to how that is done. Be sure to register for this session,” says Director of Business Development, Jake Berg from Render Impact.

The session will delve into various aspects of visual content, offering valuable insights on:

⦁ The importance of intent in visual storytelling

⦁ Techniques for creating emotionally resonant visual experiences

⦁ Case studies and best practices in the field

⦁ Trends and innovations shaping the future of visual content Jake Berg, Director of Business Development at Render Impact, brings a wealth of experience in the world of high impact content for video walls and unique digital displays. He oversees projects ranging from anamorphic illusions to forced perspectives and CGI nature scenes to 3D animated graphics. Berg has spearheaded dozens of large format display deployments in locations such as lobbies, conferences, airports, museums, and casinos. Berg’s expertise in bridging the gap between end clients and creative teams has earned him a stellar reputation in the industry.

Justin Lachovsky, Director, Sales & Marketing, Telecine Multimedia, is a seasoned professional in visual content creation. With a deep understanding of how to create content that not only informs but also inspires, Lachovsky has overseen projects for several commercial property management implementations. Justin’s experience includes deploying several digital signage networks across the United States, particularly in, San Diego, San Francisco, New York, Seattle, and Boston.

The session will take place during the DSE Show on Sunday, December 3rd at 11:45am. This is an event that digital signage professionals and content creators across all industries will not want to miss. For more information about the session and to register, please visit

About Telecine

Telecine is a 35-year-old media and software company focussed on raising the bar of great content for digital signage. Fortune 500 clients from around the world rely on Telecine to solve their communication challenges by leveraging the very best signage content solutions. If the best solution does not yet exist, Telecine develops it. Telecine regularly contributes to the industry by sharing best practices on-line and in live speaking engagements. The goal is to help everyone learn from the mistakes of others. Successful installations benefit the industry and all stakeholders. Telecine has always believed in the huge potential of digital signage as a powerful communication medium. That potential can only be achieved with current, captivating, and relevant information, displayed in the most appropriate, compelling, and painless way possible.

About Render Impact

Render Impact is a multimedia studio specializing in high impact content development for large LED screens, video walls and unique digital signage. Using CGI, VFX, 3D animation and motion graphics, we bring screens to life and create captivating visual experiences. Render Impact has nearly 20 years of experience creating dynamic, WOW-factor content for corporate environments, live events, activations, trade shows, product launches, retail, hospitality, entertainment, and virtual production studios utilizing LED volumes. Learn more at


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